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Our Story

Rancho Grande began as a family dream in 1988. Founded by Carlos Ruiz and his brothers in Cathedral City, California, our humble beginnings were marked by exceptional service and high-quality products at affordable prices. With a strong emphasis on family values, we've grown from a small local store to a thriving business with multiple locations throughout the Coachella Valley. Our journey is far from over, as we look forward to sharing the Rancho Grande experience with communities across the United States.

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Bag of Organic Fruits and Vegetables

​Mission, Vision and Values

Mission: To provide our community with exceptional quality, authentic Mexican food and grocery products at affordable prices, delivered with outstanding customer service.

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Vision: To be the leading provider of authentic Mexican food and grocery products in the Coachella Valley, known for our commitment to quality, customer satisfaction, and community involvement.

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Values:

  • Quality: We are dedicated to offering the highest quality products and services.

  • Authenticity: We celebrate and preserve the rich heritage of Mexican cuisine.

  • Customer Focus: We prioritize our customers' needs and satisfaction.

  • Community: We are committed to supporting and giving back to our community.

  • Integrity: We conduct business with honesty, transparency, and ethical standards.

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